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OCOCADEMY Foundation Course
Before We Get Started
Welcome to the OCOCADEMY (1:39)
Overview of the Course Content (3:30)
Understanding Social Media Strategy
Importance of Having a Social Media Strategy (4:27)
Setting SMART Goals for Social Media (2:42)
Identifying Target Audiences and Platforms (4:43)
Organic vs. Paid (2:58)
Understanding Social Media Strategy Assessment
Creating Engaging Content
Types of Content for Social Media (3:06)
Developing a Content Calendar (2:15)
Tools for Creating Visual Content (3:48)
Creating Engaging Content Assessment
A Video First Strategy
Getting Started with Video on Social Media (2:19)
A Filming Masterclass (3:46)
Editing Video for Social Media (3:25)
Live Video (1:59)
A Video First Strategy Assessment
Building a Community
Engaging with your Audience (1:56)
Responding to Comments and Messages (2:19)
Collaborating with Influencers and Other Brands (3:45)
Building a Community Assessment
Choosing Your Platform Mix
Marketing with Meta (4:48)
B2B Social Media (2:48)
Getting Started with TikTok (2:45)
Valuing Other Platforms (1:52)
Platforms Assessment
Measuring Results
Key Social Media Metrics to Track (2:03)
Using Analytics Tools to Measure Performance (2:13)
Adjusting Strategy Based on Data (2:03)
Measuring Results Assessment
Conclusion
Recap of Key Learnings (2:40)
Final Assessment
Next Steps in your Social Media Journey (1:13)
Key Social Media Metrics to Track
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